Dieter Rams 10 Commandments of Design:

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consistent to the last detail
Good design is concerned with the environment
Good design is a s little design as possible

Dieter Rams

(via perpenduum)

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