Apple Apologizes

The new iOS 6 software update has caused an outrage among Apple iPhone users, rather than the usual Applause.

The Maps app has become more frustrating to operate with its redirection to the App Store. There you must download another app such as Hopstop, in order to get directions. It’s not a big deal if you have time to work this out in your free time, but often when directions are needed, they are needed immediately. And still once the app is downloaded, there’s a redirection from the app installed on the phone.

20121004-192007.jpg

Google Maps’ building data (left) with the match-up same view on Apple’s Maps (right).

When I first moved to the big city, my friends had iPhones. I used their google maps app to find where Me and my location. It made the city easier to navigate the unknown, while being the clueless unknown. At that time, i realized i was missing something in my life: google maps.

Under the idea that we shouldn’t lose touch with our map reading skills snd holding a real map. Years later I caved and became an iPhone user with dreams of intuitive movements within the phone.

But now I am now fully disappointed with this new updated operating system.

Apple is known for their cutting edge technology and for setting the pace of other phone manufacturers and innovators. The redirection of the maps along with the consistent use of grayish-blue headings in the top navigation bar of messages and on the more 2 dimensional keypad, makes me wonder if Apple is going PC.

The Apple commercials on TV have shown Apple is fully aware of the distinction between Apple and PC users. On a white backdrop in the commercials, The PC guy in a stuffy suit stands next to the smart, nerdy, cool hipster in a button -up and jeans.The nerdy kid is Apple — Easy going and colorful and who Apple considers their select demographic to be as buyers.

Apple CEO felt it was an issue as well. Enought for him to write an apology letter stating that Apple is on the issue.

Cook’s letter is below:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

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